Remember the time when you were in a mobile phone showroom. Perhaps you might have purchased a mobile phone and the salesperson would have suggested a memory card or a case for your phone. Whether you agreed to buy or not, the salesperson was trying to cross sell some accessories for your phone. When a sales agent tries to sell you something which is related to the product that you have already purchased, is known as a cross sell.
Cross selling is really an easy and effective method to increase your sales which results in increasing your profits. However like up-selling, the cross sell is an important skill of any salesperson and needs a lot of practice. There are several simple and easy ways to cross sell to your customers. Some of the ways are as follows:
Practice: You can improve your skills, when you practice. Make sure that you schedule some time for you and/or your staff to practice their cross selling skills, and try to provide constructive feedback.
Just like in an up-sell, you should give more importance to your customer’s requirements when you are offering a cross sell product to them. Never try to convince your clients to buy a bunch of items they merely don’t require. Make sure that the product that you sell to your customers is relevant. If you would like to do this effectively, provide products which are related to the original product that customers have purchased from you. That means, when you are selling a pair of shoes to the customer, you can suggest shoelaces or socks, but an umbrella doesn’t really seem right.
Make sure that you listen to the customer while selling a product so that you will come to know what customers actually want. The above tips can really help you to improve your cross selling skills, but only if you put them into practice. customized fuzzy socks