While writing and posting articles to article directory sites is one way to get word out about your business, online video marketing is another potential business promotion tool. Today, people prefer to watch a quick 3-minute video rather than read through a page-long article. In order to capitalize on the power of video marketing, it is essential to create and post videos in the right place, at the same time optimizing them for search engines.
YouTube is the most popular video sharing site. It has thousands of videos in diverse categories, and it receives more than 100 million views per day. Many post videos there hoping to capture a small share of the site’s visitors. However, simply uploading videos to YouTube will not guarantee an increase in views, likes or comments. You will have to work hard to build a large fan base of viewers.
1. Create an original –
The first thing to keep in mind is to upload an original video; you should own the broadcasting rights to this video. YouTube is very strict about copyright issues and removes all unoriginal videos from its site.
2. Upload an interesting video –
Along with being original, the video should be informative and engaging. It should instruct through delight. It should educate your audience about a product and entertain them. Boring videos will rarely get views. Work hard on creating a good video because it will continue to bring in customers in the months and years to follow.
3. Add an accurate description –
The description below the video increases its visibility on search engines. It should be relevant and precise. It should summarize the content and purpose of the video in maximum four lines. The description should include relevant keywords. Keywords are terms people use in their search for articles, products, videos and services on the web.
4. An appropriate title –
The title of your video should be something unique; it must grab people’s attention. Also, do not forget to include the correct keyword phrase in the video title. The uniqueness coupled with keyword placement will impact how your video performs on search engines thereby influencing the number of YouTube views.
5. Integrate it with social networking –
Social networking sites are a viral medium with a fan base running into millions. Thus, integrating your YouTube channel with social media such as Facebook, Twitter and My Space will automatically boost YouTube views. You can post a link to these sites for public viewing or send the link via email to your contacts. You can also post links to forums and online bulletin boards.
6. Structured release –
A structured release refers to uploading a video at regular intervals. It could be daily, weekly or every fortnight. It is a good way to sustain existing viewers who come back to view your videos. If you offer good videos consistently, they won’t mind sharing a link to your YouTube channel on their social networks.
7. Engage with your viewers –
Allow your viewers different options to help you promote your product. You can give them an option to subscribe to your YouTube channel or to comment on your videos. It enables bonding between you and your viewers. If there are any comments on your video, be prompt in replying to these comments. buy positive youtube comments